Guiding Stones: The Story Behind the Nakkd Logo

At Nakkd, our logo isn’t just a design—it’s a story, a purpose, and a promise. Those stacked stones, known as cairns or stone johnnies, aren’t merely decorative or content for your IG from your weekend hike; they’re ancient guideposts, placed by those who’ve traveled the path before to help others find their way.

Why Stones?

Stones are timeless. They’ve been used for centuries to mark trails, lead travelers, and serve as quiet symbols of guidance and safety. When we were designing the Nakkd logo, we wanted something that resonated with our mission—something that represented both journey and direction.

We realized that these stacked stones perfectly symbolized our goal: to be a guidepost for those behind us. Just like cairns, we want to stand as a beacon, helping people navigate their paths, whether they’re seeking inspiration, clarity, or simply a sense of direction. We also want to use those cairns left by those that were ahead of us. 

A Guide for the Journey

Life isn’t a straight line. It’s winding, unpredictable, and often challenging. But no one should have to navigate it alone. Our hope is that Nakkd becomes a place where you find the guidance you need, from people who’ve been there before. Whether it’s through stories, experiences, or shared wisdom, we want to help you feel a little less lost and a little more inspired.

Leaving a Trail for Others

Just as cairns are built stone by stone, our impact grows through each story, each connection, and each moment of guidance shared. We believe that by guiding others, we create a ripple effect. When we help someone find their way, they, in turn, can help someone else. And just like that, a trail is laid for others to follow.

Standing the Test of Time

Stones don’t crumble easily, and neither do the lessons learned from experience. The guidance we aim to offer at Nakkd is meant to stand the test of time, to be reliable and enduring—like the cairns that have led countless travelers safely to their destinations.

Join the Journey

Our logo isn’t just a symbol; it’s an invitation. An invitation to learn, to grow, and to help guide others. Whether you’re leading the way or just beginning your journey, know that you’re never alone. There’s always a guidepost nearby, quietly waiting to show you the way forward.

Welcome to Nakkd. Let's journey together.